I Yasa Jafrani started this company back in March 2021 during my first year of university while studying Business Management. At the time, I didn't just want to just sit in lectures reading about business, but I wanted to experience it firsthand as well. Starting small allowed me to test different things out while managing daily operations within my scope and understanding the ins and outs of the industry in real time while grounding myself in the theoretical knowledge from my degree.

After my graduation in 2024 I used everything I learned over the last two years and put it to practice. Since then I've expanded our footprint, built strong retail partnerships, and scaled our wholesale operations far beyond where we began. Through all this growth, our core mission has not changed which is to deliver high quality furniture and fresh, on-trend inventory that helps our partners grow their businesses.